Hair bleach

Paste and powder

At IdHAIR, you can purchase professional hair bleacing products in both paste and powder form. The hardest part might be choosing which one to go for...

However, you don't have to settle for just one. You can have multiple favourites!

Allows you to lighten hair by up to 8 shades:

IDHAIR HAIR PAINT SUPREME BLEACHING PASTE

This creamy and perfectly balanced blue bleaching cream, developed by leading laboratories, boasts strong bleaching capabilities allowing you to lighten hair by up to 8 shades.

SOOTHES AND ADDS BLUE PIGMENTS

Hair Paint Supreme Bleaching Paste contains bisabolol, a soothing ingredient, and blue pigments that neutralise yellow tones. The paste is also certified for its eco-friendliness by the Green Salon initiative.

Try our dust-free white bleach powder

IDHAIR BLEACH ME

This fast-acting formula ensures amazing results in minimal time. It lightens up to 7 shades, making it perfect for creating highlights and all types of foil effects. It's also suitable for freehand application using a comb or brush.

GLOSSY AND MOISTURISED FINISH

IdHAIR Bleach Me lightening powder delivers a glossy finish while moisturising and caring for the hair. The result is healthy, shiny hair.

Lighten hair by up to 7 tones with:

IDHAIR EXTRA WHITE BLEACH PASTE

This high-performance, user-friendly paste has a superior formula. Simply mix it with a cream bleach, and achieve even lightening of up to a full 7 tones!

RAPID LIGHTENING

This lightening product works swiftly to provide a uniform result. Unlike traditional lightening powders, it doesn't swell during treatment.

Versatile lightening treatments

Extra White Bleach Paste is suitable for all lightening treatments. Its exclusive formula boasts a delightful fragrance and is enriched with vegetable oils that protect the skin and scalp during treatment.

You can lighten the hiar up to 9 shades:

IDHAIR BLEACH ME POWER+

Our multifunctional bleaching powder, containing a minimal amount of ammonia, can lighten hair by up to an impressive 9 tones. This allows for easy and gentle execution of all lightening techniques, including freehand and balayage.

PROTECTS AND REBUILDS

The hair during lightening

Normally, lightening at a high level will make the hair dry and eventually damaged because standard lightening contains persulfates that break down the hair... But not Hair Paint Bleach Me POWER+.

Amino Sugar Nourishing Complex
Hair Hair Paint Bleach Me POWER+ is formulated with the Amino Sugar Nourishing Complex (ASNC). This complex aids in protecting and rebuilding the hair during lightening. It mitigates persulfate damage, safeguards the keratin structure, moisturises the hair's surface, and enhances keratin bonds. The result is healthy hair with a glossy finish.

Ammonia-free and gentle:

IDHAIR BLEACH ME GENTLY

With Bleach Me Gently, you get a very gentle, blue lightening powder that has the same properties as IdHAIR Bleach Me but is ammonia-free and lightens the hair up to 6 shades.

GENTLE BLEACHING

With strong results

Bleach Me Gently contains blue pigments that neutralise golden/warm tones in the hair and can be used even in hair that is resistant or coloured.

Bleach Me Gently maintains the hair's strength and shine, so you can create the latest lightening techniques on all your clients with minimal impact.

Perfect for colour correction, highlights, and sunkiss

HAIR PAINT MULTI TECH COLOUR REMOVER

The product does more than just remove hair colour. Multi Tech Colour Remover can be your secret power tool when it comes to fixing colour corrections, trendy highlights, or beautiful sunkiss looks.